- Brain imaging called EEG is used to detect attention, emotions, and memory.
- Algorithms then workout which scenes are most affective.
http://www.newscientist.com/video?bcpid=25196461001&bclid=1904732932&bctid=72885965001
Neuromarketing; Market researchers want to tune in to the brain waves of consumers. - NewScientist (video)
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